Doyuyo

Doyuyo is a casual restaurant concept that centers its cuisine around fried chicken, standing out in shopping mall food courts with table service and dedicated seating areas. This was our first venture into designing for a fast-food and food court concept.
We crafted both the visual identity and architectural concept for Doyuyo.

With over 50 locations across Turkey, we successfully designed and managed the implementation of 36 branches. Additionally, as the Karbon team, we led Doyuyo’s brand identity, branding and marketing strategies, and marketing communication processes for four years.

In 2023 we created and organized the tv commercial Anlatılmaz Yenir along with Doğu Göçük and his team.