Karbon & WeFresh: Crafting a Trendy Beverage Experience for Turkey

WeFresh is a dynamic and youthful brand that thrives on global trends, expertly interpreting them with a unique regional twist. This exciting new beverage concept offers a refreshing approach to drinks, providing visually appealing and customizable options in its modern, trendy stores. With an appetizing, fun, and fast-paced menu designed to cater to diverse tastes, WeFresh is quickly becoming a go-to spot for those seeking both novelty and quality in their daily refreshments. The brand has officially launched its vibrant presence in Turkey with the opening of its first three locations, marking a significant entry into the market.

Karbon was thrilled to collaborate with WeFresh, bringing our expertise to shape its compelling brand identity and overall market presence. We worked closely with the WeFresh team to define their unique visual language and ensure that their brand essence (youthful, trendy, and fun) was reflected in every touchpoint. Our collaboration helped position WeFresh as a fresh and exciting player in Turkey's competitive beverage landscape, ready to captivate a new generation of consumers.