Karbon & WellMatt Yatak: Crafting a Seamless Brand Experience from Online to Offline

WellMatt Yatak holds a unique position in Turkey as the nation's first and only online mattress factory. This innovative brand is dedicated to providing high-quality sleep solutions directly to consumers through its digital platform. As WellMatt sought to expand its reach and solidify its market presence, Karbon stepped in to provide comprehensive design and strategic support.

Our collaboration with WellMatt Yatak focused on creating a cohesive and impactful brand presence across all channels. We meticulously designed marketing communication concepts and engaging posters for both online and offline channels, ensuring a consistent message and aesthetic that resonated with their target audience. This strategic approach helped WellMatt effectively communicate its value proposition and unique factory-direct model.

Beyond digital and print communications, Karbon also played a pivotal role in WellMatt's venture into physical retail. We designed the architectural concept for WellMatt's very first physical store, strategically located in Akmerkez, Istanbul. Furthermore, our team oversaw the implementation of this flagship store, ensuring that the physical space perfectly embodied the brand's commitment to comfort, quality, and modern design, creating a seamless brand experience for customers transitioning from the online realm to a tangible retail environment.