Karbon & Zaide Salzburg 1780: A Symphony of Pastry and History

Zaide Salzburg 1780 is not just an artisan patisserie; it's a testament to culinary artistry and historical romance, founded in Antalya by the renowned Pastry Chef Hüsnü Taylan Tekcan. The brand itself is a poetic nod to Wolfgang Amadeus Mozart's unfinished opera piece, Zaide, Das Serail, composed in the iconic year 1780.

The inspiration for Zaide Salzburg 1780 stems from the deep, intertwined history between Vienna, one of the world's two pastry capitals, and the Ottoman Empire. Throughout history, these two powerful entities shared a complex relationship, marked by both trade and significant conflicts, including two major sieges of Vienna. Yet, these interactions also fostered a rich exchange of cultures, influencing everything from the introduction of coffee to various art forms. It's during these thriving trade years that a captivating rumor emerged: Mozart, allegedly falling in love with a Turkish girl named Zaide, was inspired to compose this very opera, which he couldn't complete in his lifetime. After his passing, the piece was eventually finished and brought to the stage, cementing its place in musical history.

Karbon had the privilege of collaborating with Zaide Salzburg 1780 to capture this rich narrative and refined essence in its brand identity. Our work ensured that the visual language and overall brand experience reflected the patisserie's unique blend of Austrian elegance, Ottoman heritage, and the passion of its founder. It's a brand that offers more than just exquisite pastries; it offers a taste of history, art, and an unfinished love story.