19-20

19-20 was approached as a new brand concept built on a strong family heritage. The main objective of the project was to transform the sense of trust, warmth, and craftsmanship inherited from the past into a contemporary, refined, and distinctive brand experience.

As Karbon, we developed a holistic system covering brand strategy, name story, visual identity, spatial language, and tone of communication.

In our design approach, we aimed to strike a balance between a warm and familiar feeling that refers to the brand’s roots, and a current, urban, and memorable visual world.