mr.RAG

mr.RAG is a fried chicken restaurant concept born in Izmir, crafted for a nationwide and global expansion. Backed by the supply-chain and poultry expertise of Lezita, the brand possessed an incredible product but lacked a distinctive visual narrative to match its potential.
We took the existing identity and infused it with street-culture energy, next-gen humor, and a confident attitude. By transforming the naive chicken emblem into a bold 3D mascot and redefining the category from traditional fast-food to “fast-cool,” we built a comprehensive brand experience.
From the visual identity and packaging to the typographic wall slogans, mr.RAG is here to prove one thing: Flavor is a matter of character; otherwise, anyone can be crispy.